At the end of 2020, Francisco Mendes was working as CMO at Yerbo, an Argentinian startup focused on monitoring the well-being of tech teams and preventing burnout episodes. As the company grew its platform and user base, it collected more and more data related to the subject. Francisco saw an opportunity to use this data in an engaging way as part of a marketing campaign.

I was brought into the project to help with both the conception of the campaign's narrative and the implementation of the campaign's webpage. During the creative ideation process, we decided to use Pac-Man as a central visual theme to productize the report in a friendly way that would resonate with our target audience of tech developers.

We then defined the page structure in a narrative-driven way, expanding the visual universe of Pac-Man while aligning it with the theme of the report and the data we wanted to showcase. This narrative structure was always designed with motion in mind, exploring different ways sections could transition seamlessly between each other, telling the story in a fluid, evolving way.

The website was featured on Product Hunt, and although the campaign's conversions didn't quite meet our high expectations, we received great feedback from users who organically engaged with the campaign for weeks, leading to many valuable connections.

Go to the website →

Cimbalino Filmes is an audiovisual production company based in Porto, Portugal, with over 15 years of experience spanning cinema, music videos, and commercial productions. Over the years, the company has built a diverse portfolio, collaborating with filmmakers, artists, and brands.

In 2025, Mafalda Rebelo and Luís Pedro Cardoso reached out to me to rethink the company's online presence. They wanted a fresh, minimalist website that would let their work take center stage, while also serving as a comprehensive archive of their productions.

The biggest challenge was figuring out how to organize such a diverse body of work. We needed to define a content structure that could accommodate different types of projects, along with an intuitive navigation system built around categories and filters that would make exploring the archive feel effortless.

Another important part of the project was creating a flexible design system that could adapt to the particularities of each production. Leveraging WordPress as a CMS, we developed a modular approach that allowed projects to be showcased through different combinations of content and layouts, while keeping the overall experience visually consistent. Just as importantly, the system made it easy for the team to add new work and keep the archive up to date.

In the end, we created a website that balances the simplicity of a portfolio with the depth of an archive, giving Cimbalino Filmes a space that can grow alongside their work without losing its clarity or character.

Go to the website →

In 2019, Fábio Santos was rethinking his design and business consulting solo practice and developing the idea for THEREFORTH.

Fábio reached out to me to help him with THEREFORTH's web presence. Fábio would bring his pixel-perfect design vision to the table, and it was my role to bring it to life with flawless execution and backend support. I designed a modular approach to the design system that could support the website's growth and maintenance effortlessly, without the need for coding skills, leveraging WordPress' CMS. Additionally, I ensured a perfect rendition of the designs across every single screen size.

Another big focus of my involvement in the project—and something we discussed early on—was the creation of a motion identity for the brand. We wanted every interaction and transition to add a sense of life and flow to the webpages in a sleek and subdued way that perfectly suited the brand.

In the end, we created a website that made us both proud and has been Fabio's online greeting card ever since.

Go to the website →